5 key PR metrics every business should be tracking

5 key PR metrics every business should be tracking

Every business should have key PR metrics in place to track how well activity is performing. But how you evaluate PR to demonstrate return on investment (ROI) has been a lengthy debate for many years. Gone are the days when AVE ruled the roost, measuring column inches...
Why you don’t need a PR degree to work in PR

Why you don’t need a PR degree to work in PR

While having a journalism or PR degree is usually a requisite, you don’t need to have studied PR to have a career in it. There are other routes into the world of PR that people often take without having studied it. PR was never an industry I aspired to be in. When I...
Our favourite social media campaigns of 2019

Our favourite social media campaigns of 2019

  Another year done, and what a great year it has been for social media campaigns. Here’s a round-up of the ones that really made a stir on social media this year.  TOP SOCIAL MEDIA CAMPAIGNS OF 2019 HINGE Dating app Hinge created a brilliant social media campaign...
Prepare your communications strategy for next year

Prepare your communications strategy for next year

There’s the old cliché that a New Year means a new start. It’s a time of reflection when resolutions are set. And your communications strategy is no different. It should be a top priority as things can change over a 12-month period from staff and budgets to your...