by Abigail Henderson | Dec 9, 2019 | Blogs
Setting goals and objectives for your business is a must. Without them a company or team can lack direction and motivation. Having goals and objectives in place will set your business on the right path with tangible and achievable targets and everyone working to the...
by Abigail Henderson | Nov 22, 2019 | Blogs
Earned media, or earned content, is simply that – you’ve earned it! Earned media is a new buzz word that reflects the hard work put into building relationships with key journalists, influencers and followers. Ultimately, they want to talk about your product or...
by Abigail Henderson | Nov 6, 2019 | Blogs
Content marketing is a great way to create awareness around your brand and show your business in a myriad of different ways. The Content Marketing Institute defines content marketing as: a strategic marketing approach focused on creating and distributing valuable,...
by Abigail Henderson | Aug 16, 2019 | Blogs
Securing media coverage in the right publications can be tricky. We can ask all kinds of questions from ‘am I contacting the right journalist?’ to ‘is there something wrong with my pitch?’ The first thing to remember is that there is no strict rule – every journalist...
by Abigail Henderson | Aug 12, 2019 | Blogs
When it comes to social media campaigns it may seem like we’ve seen it all, the good, the bad, and the ugly. However, some campaigns stand out more than others, and not always for the right reasons. Let’s take a look at some good and bad social media campaigns of the...
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