by Abigail Henderson | Jul 5, 2019 | Blogs
Key performance indicators (KPIs) are a great way of benchmarking your work and quantifying the impact of PR. But KPIs for your PR activity will differ to other businesses. It’s not always about the amount of media coverage that you generate. It could be an increase...
by Abigail Henderson | Jun 12, 2019 | Blogs
Using visual content online is vital. Your posts need to instantly grab the attention of your audience who are swimming in a sea of millions of social media posts from friends, family and other brands. The average attention span is approximately eight seconds (and...
by Abigail Henderson | May 8, 2019 | Blogs
Influencer marketing is an increasingly popular method of getting your brand and its products in front of the appropriate audience online. While there are the obvious benefits of getting your brand out there, increasing awareness and hopefully sales, influencer...
by Abigail Henderson | Apr 26, 2019 | Blogs
Figuring out social media can be a struggle, and being quite new to the industry, I was keen to head over to the Leeds Digital Festival to attend the social media masterclass to complement the work I was already doing. There are so many questions you start with, such...
by Abigail Henderson | Apr 8, 2019 | Blogs
Writer’s block is something we all experience from time to time – and we know how frustrating it can be (especially when working to a deadline!). Many things can contribute to this, such as lacking inspiration, if you’ve had a stressful day, or...
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