How to recover from embarrassing office mistakes

How to recover from embarrassing office mistakes

When we spend so much of our lives at work, we’re all bound to make a few embarrassing office mistakes through our career at one point or another. It may be that you’ve made yourself look a bit silly wearing odd shoes one morning, or have walked into the office with...
What is the purpose of PR?

What is the purpose of PR?

Is there a meaningful purpose of PR? What does it really mean? Well, let us explain. You may think Public Relations (PR) emerged from the eighties, alongside power suits, shoulder pads and enormous cell phones, but did you know that the first ever PR practitioners...
The psychological triggers of selling

The psychological triggers of selling

Whether you’re selling a product or a service, there will be dozens of other people doing the same thing, promising they can do it cheaper, better or quicker than you can. This can be a challenge for a novice to sales, but that’s where it helps to...
No news is still good news

No news is still good news

New stories form the basis of most PR activities and are a great way to raise the profile of a business, whether it’s an anniversary, milestone, award or client win or a new staff appointment. Often, however, a business might not have anything newsworthy to talk about...