Why timings matter in PR

Why timings matter in PR

The world of PR is fast-paced. News and deadlines come and go, so it’s important to keep up. Timings in PR are crucial. Used mindfully, they can make the difference between getting one small news in brief or ten pieces of decent coverage across a variety of media...
The softer side to PR

The softer side to PR

Being a successful PR professional these days, isn’t just about being a good writer or researcher. As the industry continues to evolve, we’re expected to also master soft skills that complement the hard skills we’ve learnt in the classroom. So, what are soft skills...