What is next for social media stories?

What is next for social media stories?

The disappearance of social media stories has begun. With Twitter and LinkedIn both announcing the removal of their Fleets and Story features, what does this mean for other platforms with similar offerings? Let’s take a look. What is a social media story? Originally a...
The power of user-generated content

The power of user-generated content

You may have heard of user-generated content and wondered exactly what it is, and why people like us are raving about it. In a world where we rely on reviews and recommendations from from our their peers – afterall, we know they’re authentic and credible...
My favourite campaigns launched during a pandemic

My favourite campaigns launched during a pandemic

The ongoing pandemic has been difficult for all industries, with more emphasis than ever being placed on how brands communicate. What should brands be saying? What messages should they endorse? While it can be tricky to know what to say, this is not the time to be...
The structure of a press release

The structure of a press release

A press release is fantastic way to tell your story and get your brand out there. However, it can be tricky to know where to start and how to structure the release effectively. What should come first? What needs to be included? Your release needs to be informative and...