by Ellie Howorth | Feb 1, 2024 | Blogs
The PR industry is fast-paced and exciting, with no two days being the same. Working in an ever-evolving communications landscape means there’s always lots to learn, and various situations to adapt to, from campaign planning to crisis communication. Here at...
by Ellie Howorth | Jan 24, 2024 | Blogs
The goal of crisis communication is to address and mitigate the impact of an ongoing or potential crisis, by managing the narrative and communicating in a clear and timely fashion. The role of social media in crisis communication has become increasingly...
by Ellie Howorth | Dec 15, 2023 | Blogs
The snow is starting to fall, the presents are being wrapped, the cookies are being put in the oven, and Christmas is nearly here! With all the festive marketing in full swing, we’ve been having a look at some of the best Christmas campaigns of all time. Aldi’s...
by Ellie Howorth | Dec 12, 2023 | Blogs
In a world where audiences can be reached in the click of a button via social media and other digital platforms, it would be easy to write off the humble press release. However, press releases are still a vital part of the media landscape, helping to establish...
by Ellie Howorth | Dec 1, 2023 | Blogs
The social media platform X, formerly known as Twitter, has seen a decline in popularity since billionaire Elon Musk bought the company in 2022. As of December 2022, X had 368 million monthly active users worldwide, higher than Twitter’s peak under former CEO...
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