Polar bear on the tube? Is it a publicity stunt?

Polar bear on the tube? Is it a publicity stunt?

At some point we’ll all have come across a publicity stunt or campaign on the commute to work, out shopping, or browsing our social media feeds. Publicity stunts are planned events, normally used by more well-known brands, designed to attract the public and media’s...
Shortlisted for three PRCA Awards

Shortlisted for three PRCA Awards

We were delighted to receive the news last week that we have been shortlisted for three prestigious PRCA awards in both the public relations and general business sectors. We’re now finalists to scoop the title of Small PR Agency of the Year at the 2016 PRCA Dare...
Don’t underestimate the power of print

Don’t underestimate the power of print

In a crowded market place, it is imperative to stand out from any noise generated by your competition. One channel that you may consider is print advertising. Once the main form of advertising, it’s hardly surprising that print adverts have been pushed towards the...
So you’ve got 2,000 followers. What now?

So you’ve got 2,000 followers. What now?

HOW WOULD YOU DEFINE SOCIAL MEDIA SUCCESS? THE NUMBER OF LIKES YOUR FACEBOOK PAGE HAS, THE NUMBER OF TWITTER FOLLOWERS YOU’VE GAINED IN A MONTH OR THE NUMBER OF TWEETS SENT? Uncommonly, many assume the above metrics are an effective measurement method but...
Prolific North Awards shortlisting

Prolific North Awards shortlisting

We’re thrilled to announce we have received a Prolific North Awards shortlisting as Small PR Agency of the Year for the second time in the industry awards. The fourth annual Prolific North Awards will celebrate excellence and recognise and reward outstanding...