Work experience before entering the world of PR

Work experience before entering the world of PR

As PR is not something I had ever come across before, I felt slightly worried about jumping into a profession that I didn’t know much about. As part of my university degree, I am required to complete two weeks’ work experience within a potential career path, so...
Tools to use for PR – which are worth it?

Tools to use for PR – which are worth it?

Every good PR practitioner understands the importance of delivering fantastic results for clients. To do this we need to have a proactive approach to securing coverage and links to deliver results and as part of this approach, we utilise PR tools and software. PR is a...