by Stefanie Hopkins | Jun 3, 2019 | Blogs
Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach, but we shouldn’t lump them together as they are inherently different tactics. Just as media relations does not describe the whole of the public...
by Stefanie Hopkins | Apr 30, 2019 | Blogs
‘I love public speaking.’ Not a statement you hear very often and not one I can identify with personally either. However, over the years, I have come to dread it less than I used to and at times, perhaps even enjoyed it! My husband is the opposite; he’s one of the...
by Stefanie Hopkins | Oct 30, 2018 | Blogs
To coincide with Halloween and the general theme of ghouls, ghosts and goblins, we decided to concoct our list of five real life PR horror crimes committed by big brands who really ought to know better. SOME FRIGHTENINGLY BAD PR FAILS Supermarkets launch ‘mental...
by Stefanie Hopkins | Sep 24, 2018 | Blogs
Having just gone through another round of recruitment, I was inspired to write about what to do when applying for a job based on our experiences. So many people still seem to fall at the first hurdle and get the very basics wrong. It’s all about the research and...
by Stefanie Hopkins | Jul 2, 2018 | Blogs
Often confused with, or thrown in with sales and marketing, PR has a reputation for being less likely to drive sales, yet it can be one of the biggest drivers to help jumpstart a business’s sales. Why? It is an invaluable tool in managing a business’s reputation and...
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