Business on TikTok – is it worth it?

Business on TikTok – is it worth it?

Every good communication practitioner knows it’s crucial for your clients to stay ahead of the competition. To do this, we need to have a proactive approach towards communications strategies and know the next big thing for business, in social media and marketing. That...
How do you write a press release?

How do you write a press release?

Knowing how to write a press release is an essential skill when working in PR and marketing. A press release is a body of copy written in a clear, straightforward format designed to bring news to the attention of an editor or journalist. But how do you write a press...
LGBT+ History Month – the do’s and don’ts for brands

LGBT+ History Month – the do’s and don’ts for brands

February is when the UK and USA recognise LGBT+ History Month, throughout the month, there will be different forms of recognition including events, and tons of rainbows as the LGBT community and their allies celebrate the history of the community....
Why is brand storytelling good for building trust?

Why is brand storytelling good for building trust?

Building trust with customers and stakeholders is crucial for businesses and organisations, not only to survive but to thrive. One way to build trust is through effective and impactful brand storytelling. Storytelling is an integral part of our everyday lives and a...
Social Media & PR – a match made in heaven?

Social Media & PR – a match made in heaven?

Social media and PR may seem like two entirely separate entities, and for the most part, they are and should be treated as such. However, that does not mean that they cannot work together and complement each other to form a well-rounded and successful strategy. Our...