by Faith | Jul 15, 2020 | Blogs
For decades, brands have utilised PR to grow their business, sell their products and reach new audiences. The discipline has become an essential strand of a business’s marketing consideration, although it bears important distinctions from traditional advertising...
by Faith | Jul 7, 2020 | Blogs
Brands large and small have utilised PR as a strategy to raise awareness of who they are, what they do and how customers can find them. And for as long as newspapers have been published, savvy brands have worked hard to generate coverage that conveys a key message or...
by Faith | Jul 3, 2020 | Blogs
During recent years it’s been common to hear PR, SEO and marketing agencies, and their clients, use the term ‘earned media’ – but what is it and how can businesses utilise it? In this article, we will break down the importance of earned media and how the technique can...
by Faith | Jun 21, 2020 | Blogs
A survey this week shows that more than two-thirds of people feel they have been closer to nature during the coronavirus pandemic. The report, part of a YouGov poll for the National Trust, said 63% felt closer to nature during lockdown while a third said their...
by Abigail Henderson | Jun 16, 2020 | Blogs
When the coronavirus pandemic hit, the last thing on many people’s minds was the influencer marketing industry. While priorities rightly lay with protecting people’s jobs and keeping businesses afloat, now that we’re settling into a ‘new normal’ and some industries...
by Faith | Jun 15, 2020 | Blogs
Every now and then you see a campaign you really like – whether it’s because you resonate with it, it stands for something powerful, and/or it has provoked meaningful change. Other times, they’re just brilliantly creative and make you smile. While there are...
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