by Faith | May 27, 2020 | Blogs
Dark social traffic is the act of sharing content through a private channel directly to another person, bypassing the standard metric tracking. Private sharing is much harder to manage than content that has been shared on a public platform for all to see. Let me paint...
by Faith | May 26, 2020 | Blogs
When it comes to developing and creating your content, you want to be sure you achieve positive social media resonance. But how do you go about that? As marketers, we all want our content to perform well – but we need to be putting out the right type of content...
by Abigail Henderson | May 13, 2020 | Blogs
Whether you’re new to PR or have been in the industry for years, you will no doubt be familiar with forward features. Forward features are a fantastic weapon in any PR-pro’s arsenal. They allow you to create a thoughtful and tailored piece to share wisdom and support...
by Faith | May 12, 2020 | Blogs
Faith PR account manager (and former sub-editor) Kate Wobschall looks at how the coronavirus pandemic has thrown up yet another challenge – learning a whole new vocabulary. The onslaught of the coronavirus pandemic has changed the world beyond recognition. It has...
by Faith | Apr 28, 2020 | Blogs
Flicking through this morning’s edition of a well-known regional newspaper, it dawned on me that one important element was missing. Adverts. Aside from a full page from the Government telling us to stay home and stay safe (yes, I think we’ve got that now, thanks)...
by Faith | Apr 20, 2020 | Blogs
We asked our client Judith Donovan CBE, who chairs the Strategic Mailing Partnership and is a former direct marketing agency owner, to share her thoughts on the role of direct marketing in the current climate. As businesses consider the best way to communicate with...
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