Pandemic positivity and the importance of communication

Pandemic positivity and the importance of communication

We are living during a pandemic, with one half of the population panic buying and the other half too afraid to go shopping for fear of contracting the potentially life-threatening virus. COVID-19 is essentially the focal point of all the news around the world right...
5 key PR metrics every business should be tracking

5 key PR metrics every business should be tracking

Every business should have key PR metrics in place to track how well activity is performing. But how you evaluate PR to demonstrate return on investment (ROI) has been a lengthy debate for many years. Gone are the days when AVE ruled the roost, measuring column inches...
Flexible working in a PR agency

Flexible working in a PR agency

When Faith PR celebrated its 10th birthday in 2017 I wrote a blog summarising the 10 most important things I had learnt in business during that decade. Lesson number one is that people are key to your success, particularly in a service-driven industry. Public...
Why you don’t need a PR degree to work in PR

Why you don’t need a PR degree to work in PR

While having a journalism or PR degree is usually a requisite, you don’t need to have studied PR to have a career in it. There are other routes into the world of PR that people often take without having studied it. PR was never an industry I aspired to be in. When I...
Our guide to PR planning this January

Our guide to PR planning this January

January – it’s full of good intentions. The prevarications of December are behind us; this is the time for resolutions. We will go to the gym, we will diet, we will be more organised. And while you might decide you can’t face doing Dry January this year, or...