Team building outside of the office

Team building outside of the office

Team building doesn’t have to be the cliched “away days”, but spending more time together as a team brings a ream of benefits. During office hours, it can be quite a stressful environment running from meeting to meeting, keeping on top of deadlines...
Types of content marketing you need to know

Types of content marketing you need to know

Content marketing is a great way to create awareness around your brand and show your business in a myriad of different ways. The Content Marketing Institute defines content marketing as: a strategic marketing approach focused on creating and distributing valuable,...
Putting Faith in Journalism: Dominic Brown

Putting Faith in Journalism: Dominic Brown

We recently chatted to Key Area Editor, Dominic Brown, to find out more about his role at the Halifax Courier and get his views on how the world of journalism is changing for local papers. Can you tell us a bit about your career history and your current role at the...
Why having a media strategy is important

Why having a media strategy is important

  A media strategy is your plan of action. Even with a strong story to tell, without a compelling strategy you’re effectively floundering around armed with just a scattergun and no idea of who you’re pointing it at. A good strategy creates direction and will focus...
A simple guide to writing case studies

A simple guide to writing case studies

With writing case studies, it is vital to get tell a story of the problem and the solution. We’ve all seen countless companies flooding our LinkedIn pages with their latest case studies, but why are they so important, and how do you write a compelling one? Why are...