by Abigail Henderson | Jul 5, 2019 | Blogs
Key performance indicators (KPIs) are a great way of benchmarking your work and quantifying the impact of PR. But KPIs for your PR activity will differ to other businesses. It’s not always about the amount of media coverage that you generate. It could be an increase...
by Faith | Jun 27, 2019 | Blogs
Social media is a great channel to communicate with your customers, whether you’re focused on a local or global audience. But with it being 24/7, we’re often asked about the best time to post content. We’re all aware of how fast social media moves, with an ongoing...
by Faith | Jun 25, 2019 | Blogs
People often ask me for writing tips when it comes to writing a feature article. What phrases to use, how to get people interested, how to structure their piece and, of course, where that all-important apostrophe should go. Of course, all these are important...
by Abigail Henderson | Jun 12, 2019 | Blogs
Using visual content online is vital. Your posts need to instantly grab the attention of your audience who are swimming in a sea of millions of social media posts from friends, family and other brands. The average attention span is approximately eight seconds (and...
by Stefanie Hopkins | Jun 3, 2019 | Blogs
Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach, but we shouldn’t lump them together as they are inherently different tactics. Just as media relations does not describe the whole of the public...
by Faith | May 30, 2019 | Blogs
Now you’ve got a better understanding of why people follow a brand, let’s take a look at why people engage with brands. When you set up your social media channels, you probably did so with the intention of raising awareness of your brand, that will ultimately lead to...
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