Why people follow brands on social media

Why people follow brands on social media

Forget about why you want people to follow your brand on social media (ultimately to drive more leads to our business), to be successful with your strategy, you need to understand why consumers choose to follow brands in the first place. It’s important to have goals...
Pros and cons of influencer marketing

Pros and cons of influencer marketing

Influencer marketing is an increasingly popular method of getting your brand and its products in front of the appropriate audience online. While there are the obvious benefits of getting your brand out there, increasing awareness and hopefully sales, influencer...
Lessons and tips I’ve learnt for public speaking

Lessons and tips I’ve learnt for public speaking

‘I love public speaking.’ Not a statement you hear very often and not one I can identify with personally either. However, over the years, I have come to dread it less than I used to and at times, perhaps even enjoyed it! My husband is the opposite; he’s one of the...
5 tips from a social media masterclass

5 tips from a social media masterclass

Figuring out social media can be a struggle, and being quite new to the industry, I was keen to head over to the Leeds Digital Festival to attend the social media masterclass to complement the work I was already doing. There are so many questions you start with, such...
Beating writer’s block and getting inspired

Beating writer’s block and getting inspired

Writer’s block is something we all experience from time to time – and we know how frustrating it can be (especially when working to a deadline!). Many things can contribute to this, such as lacking inspiration, if you’ve had a stressful day, or...
How to recover from embarrassing office mistakes

How to recover from embarrassing office mistakes

When we spend so much of our lives at work, we’re all bound to make a few embarrassing office mistakes through our career at one point or another. It may be that you’ve made yourself look a bit silly wearing odd shoes one morning, or have walked into the office with...