Putting Faith in Journalism: Greg Wright

Putting Faith in Journalism: Greg Wright

We met up with Deputy Business Editor, Greg Wright, to discuss his responsibilities at The Yorkshire Post, and how PRs and journalists have a mutually beneficial relationship. Talk to me a little about your current position at the Yorkshire Post. As Deputy Business...
How PR is changing: an evolving industry

How PR is changing: an evolving industry

PR is changing all of the time, which is evident over the huge developing trends we’ve seen in recent years. Writing a press release and pitching it to journalists – once the core activity of the PR agency – just isn’t enough anymore. The ability to find the...
Why company culture is so important

Why company culture is so important

You shouldn’t wake up in a morning and dread going to work, it should be somewhere you enjoy going and something you’re happy to get up for in a morning. The work may cause stress and it may be difficult, but company culture should be designed to alleviate the stress...
The basics of a LinkedIn company page

The basics of a LinkedIn company page

LinkedIn is recognised as the world’s largest, and most active professional networking platform, hosting over 13 million companies, all of which are competing for the attention of the half a billion users with a registered profile. Existing as the preferred social...
Blogging vs content marketing – what’s the difference?

Blogging vs content marketing – what’s the difference?

We’ve been talking about blogging for years but now there’s a whole buzz around content marketing. But what is content marketing and how is it different from blogging? While writing regular blogs helps to give your company personality, content marketing is a whole...
6 New Year’s resolutions for social media

6 New Year’s resolutions for social media

What better way to kick-off 2019 in style than by making sure you have your social media New Year’s resolutions in place. I know, right?! With the festive celebrations now sadly a distant memory, it’s time to put those social media plans into action so you feel...