What is the purpose of PR?

What is the purpose of PR?

Is there a meaningful purpose of PR? What does it really mean? Well, let us explain. You may think Public Relations (PR) emerged from the eighties, alongside power suits, shoulder pads and enormous cell phones, but did you know that the first ever PR practitioners...
4 things to do before applying for a job

4 things to do before applying for a job

Having just gone through another round of recruitment, I was inspired to write about what to do when applying for a job based on our experiences. So many people still seem to fall at the first hurdle and get the very basics wrong. It’s all about the research and...
Why you should have a content marketing strategy

Why you should have a content marketing strategy

The most successful B2B marketers spend 40% of their budget on content marketing as of 2018, with the average of all respondents being 26% (Content Marketing Institute) – this is a statistic worth noting as only a few years ago, content marketing was not a high...
5 tips for a better work-life balance

5 tips for a better work-life balance

What does achieving a work-life balance look like for you? Many define it has having a clear difference between the time spent at work and the time spent away from the office, often with loved ones, or cashing in on some well-deserved “me time”. With the...
LinkedIn basics for beginners

LinkedIn basics for beginners

When it comes to LinkedIn, how many of us once activated an account a few years ago but then forgot about it? Don’t worry, we’ve all been there. It’s a platform that can’t be ignored, especially for B2B communications so check out some of my basic do’s and don’ts for...
10 phrases that should be banned in the office

10 phrases that should be banned in the office

There are some cliched corporate phrases that get thrown around in the office that we would be very happy to never hear again, or at the very least, change how they are used. There are some serial offenders such as ‘blue-sky thinking’ and ‘ping over’ when referring to...