What people miss when planning an event

What people miss when planning an event

Experiential can be a core component of any campaign to raise brand awareness, and can easily sit alongside wider marketing, PR and social media strategies. Experiential marketing connects people to your brand through ‘real life’ experiences; they may sample your...
How to effectively measure PR

How to effectively measure PR

Having a PR presence has been a necessity for many companies, large or small, for years. But how do you know if the kind of activity that you are doing, is hitting the right mark and how can you measure PR properly? Whether you are a PR professional or client, it’s...
The psychological triggers of selling

The psychological triggers of selling

Whether you’re selling a product or a service, there will be dozens of other people doing the same thing, promising they can do it cheaper, better or quicker than you can. This can be a challenge for a novice to sales, but that’s where it helps to...
Let’s take it back to PR basics – what is public relations?

Let’s take it back to PR basics – what is public relations?

PR often gets floated around but do you really know what it is you are looking for when you’re looking into PR? Beginning with the PR basics, it stands for public relations. That’s not to be patronising to say that, it’s definitely worth mentioning. PR has been around...
The dos and don’ts of writing an email subject line

The dos and don’ts of writing an email subject line

What makes a good email subject line? Something that is creative, compelling, and informative without giving too much away.A good subject line that piques interest is the difference between a prospect opening or ignoring an email. Source: HubSpot There is an art in...