Funny out of office messages you might want to try

Funny out of office messages you might want to try

As the countdown to your time-off begins, one thing to make sure you remember to check off your ‘to do’ list is your out of office (OOO) message. There’s not often a lot of thought put into it – surely as long as you let people know you’re away from your desk and when...
Three mistakes you’re making with your social media strategy

Three mistakes you’re making with your social media strategy

No one gets social media right all of the time. I’m sure we’ve all made mistakes on our personal accounts too, whether that’s noticing the missing apostrophe after pressing send, or realising you’ve tagged the wrong John Smith. We can forgive ourselves for these...
7 ways to make the most out of your resources

7 ways to make the most out of your resources

  It goes without saying that social media has proved to be an incredible tool for everyone – from global brands to everyday customers like you and I. But how many resources does it require to work effectively? In fact, social media has been such a revolutionary,...
No news is still good news

No news is still good news

New stories form the basis of most PR activities and are a great way to raise the profile of a business, whether it’s an anniversary, milestone, award or client win or a new staff appointment. Often, however, a business might not have anything newsworthy to talk about...
Our industry needs to learn from influencer fraud

Our industry needs to learn from influencer fraud

It’s becoming more likely for businesses to use influencers to market their brand and get their product or service seen by the right people, but this can run the risk of falling victim to influencer fraud if the proper research isn’t undertaken. Influencer...
Three ways PR can drive sales

Three ways PR can drive sales

Often confused with, or thrown in with sales and marketing, PR has a reputation for being less likely to drive sales, yet it can be one of the biggest drivers to help jumpstart a business’s sales. Why? It is an invaluable tool in managing a business’s reputation and...