by Faith | May 30, 2018 | Blogs
So, you’ve got some great news to shout about and want new and existing customers to hear about it – but how can you get your message to the media? A media release, or traditionally a press release, is a key PR tool to showcase exactly what you want to tell others...
by Faith | May 8, 2018 | Blogs
Much like the way we access information has evolved, so too has public relations. Where newspapers and print once dominated, the internet has quickly become the more prevalent source for news, analysis and opinion. Many newspapers have tried to embrace the change,...
by Faith | May 4, 2018 | Blogs
Whatever type of business you have, copywriting is important for portraying your brand image and sending the right message to your target audience. The copy you write can be used and adapted to be placed on all business platforms from websites and blogs to social...
by Faith | Apr 26, 2018 | Blogs
When it comes to our industry – there’s many differences between in-house and a PR agency. Having experienced both during her PR career, our Account Manager, Hayley Paterson, shares her experiences on how things differ in agency life and in-house. I’ve worked in...
by Faith | Apr 6, 2018 | Blogs
Getting your brand seen by your desired target market could be considered the ‘holy grail’ of PR by some – and it’s crucial for your reputation and budget that you get it right. That doesn’t necessarily mean you have to have a booming budget to achieve it, it just...
by Abigail Henderson | Apr 3, 2018 | Blogs
Being a successful PR professional these days, isn’t just about being a good writer or researcher. As the industry continues to evolve, we’re expected to also master soft skills that complement the hard skills we’ve learnt in the classroom. So, what are soft skills...
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