Can Facebook answer it’s advertising critics?

Can Facebook answer it’s advertising critics?

Companies of all sizes, whether operating on a local, national or international level, are increasingly turning to Facebook Advertising as a marketing solution. Unlike more traditional advertising platforms, Facebook offers detailed control of target audiences,...
Content management systems explained

Content management systems explained

Our social media apprentice, Luke Buss, spent his second week at Estio Training in Leeds as part of his apprenticeship Level 3 qualification. During this week he studied Content Management Systems (CMS) and how they are used by businesses. Based on his findings, Luke...
The rise of fake news

The rise of fake news

Fake news is dominating social media channels and it’s becoming is increasingly difficult to distinguish between fact and fiction – especially when official news media is often releasing this information. The term ‘propaganda’ has been around for centuries and...
Is there a transparency issue in digital advertising?

Is there a transparency issue in digital advertising?

We came across an interesting – and perhaps some could say, inflammatory – article in the Financial Times recently, which stated that “online advertising has brought with it an exponential increase in crap” and it’s “no wonder that consumers are resorting to ad...