The ethics of influencer marketing

The ethics of influencer marketing

The fine line between authenticity and deception  Year on year, influencer marketing is becoming more important as a way for brands to increase their outreach via sponsored content.  In 2023, 20% of UK consumers said they had bought products because celebrities...
The best Halloween marketing campaigns of all time 

The best Halloween marketing campaigns of all time 

As the spookiest day of the year approaches, brands and organisations have been coming up with some interesting strategies to bring a little bit of fear-factor into their marketing campaigns. We’ve had a look at some of the best Halloween marketing campaigns from this...