Comms By Faith – Our Blog

They say there’s no such thing as bad publicity, and it’s certainly the case that exposure for your brand will always generate interest, but PR campaigns that don’t land right can damage names in...

For decades, brands have utilised PR to grow their business, sell their products and reach new audiences. The discipline has become an essential strand of a business’s marketing consideration,...

Brands large and small have utilised PR as a strategy to raise awareness of who they are, what they do and how customers can find them. And for as long as newspapers have been published, savvy...

During recent years it’s been common to hear PR, SEO and marketing agencies, and their clients, use the term ‘earned media’ – but what is it and how can businesses utilise it? In this article, we...

A survey this week shows that more than two-thirds of people feel they have been closer to nature during the coronavirus pandemic. The report, part of a YouGov poll for the National Trust, said 63%...

When the coronavirus pandemic hit, the last thing on many people’s minds was the influencer marketing industry. While priorities rightly lay with protecting people’s jobs and keeping businesses...

    Every now and then you see a campaign you really like - whether it’s because you resonate with it, it stands for something powerful, and/or it has provoked meaningful change. Other times,...

Dark social traffic is the act of sharing content through a private channel directly to another person, bypassing the standard metric tracking. Private sharing is much harder to manage than content...

When it comes to developing and creating your content, you want to be sure you achieve positive social media resonance. But how do you go about that? As marketers, we all want our content to perform...

Whether you’re new to PR or have been in the industry for years, you will no doubt be familiar with forward features. Forward features are a fantastic weapon in any PR-pro’s arsenal. They allow you...

Faith PR account manager (and former sub-editor) Kate Wobschall looks at how the coronavirus pandemic has thrown up yet another challenge – learning a whole new vocabulary. The onslaught of the...